Adidas + Pharrell

Paperform was one of five Australian creatives commissioned by Adidas Australia + Adidas Originals to launch their 2015 collaboration with Pharrell and his rainbow spectrum of Supercolor trainers.

I love doing projects like this because I get to indulge my passion for Antiques Roadshow and engineer a bonkers Japanese Lacquerware Inrō meets 10,000 Leagues Under the Sea mashup in the form of a superstar crustacean. Got to be one of my most favourite creations ever.

Also a fun fact I discovered during my research >> genetically, one in every two million lobsters is blue.