CBA – Jean-Pierre Jeunet

Studio Paperform was commissioned to fabricate a bespoke pop-up book with legendary French director Jean-Pierre Jeunet for the Commonwealth Bank Children’s Grant campaign.

Brief: Design and engineer a working pop-up and additional paper props for CBA’s TVC.

Story: Being one of Benja’s early projects, the opportunity to collaborate directly with Jean-Pierre Jeunet was thrilling. Despite looking quite serious in these pictures, he was completely charming. Not surprisingly, given his cinematic creations, he possessed with a very impish sparkle to his eye!

See Behind the Scenes: View here
Art Director:Lucinda Thomson