Women’s Health

A series of three editorial spreads for Women’s Health Magazine entitled ‘Superfoods for Weight Loss’.

Playful paper food sculptures were engineered to detail all the relevant food groups that featured in the story using Paperform’s signature bright, bold colour and hyper-realism style.

Benja – ‘This was my first time making highly detailed paper food and I really had a lot of fun creating these sculptures. There is something magical about paper food that people are inexplicably drawn to. This was one of the early projects where I set out to develop the style and substance of my paper construction practice.’

 

See Behind the Scenes: View here
Year:2009
Photography:Edward Urrutia
Art Director:Adam Williams
Material:Paper 160gsm / 180gsm, white glue